Services

Pharmaceutical Information and Infrastructure

We offer database services focused on the sale, distribution, and marketing of medical pharmaceuticals.
We provide guidance on applying the PDCA cycle using those databases, and help customers proceed smoothly to the next steps of the cycle. By helping customers continuously use this data, we provide full-scale support for a comprehensive implementation plan that goes beyond mere data analysis.

Strategy Formulation

Distribution Think Tank

Our specialty for many years has been to provide advice and follow-up support for our customers' sales and marketing management, and their pricing and distribution strategies. We do this by:

  • ①Identifying gaps between your visions/goals and market realities and conditions.
  • ②Providing objective justification backed up by our databases and market survey and analysis capabilities.
  • ③Developing feasible action plans based on your internal conditions, ascertained through interviews with your people.

Consult with us individually regarding the effective methods of use and the creation of materials in the formulation of materials data marketing strategies, distribution strategies, and internal system strategies.

Outcomes Measurement

MS Call Database

This is Japan’s largest database of visit reports and evaluations prepared by wholesaler marketing specialists (MS; sales representatives).
Daily surveys are performed by online physician panels (physicians at health clinics and health care institutions with 99 or fewer beds), and we append promotional key word rates, medical representative (MR) accompaniment rates, and prescription impact step data to the call data.
The data can be viewed and analyzed by various criteria, including area, wholesaler, manufacturer, drug efficacy, physician attribute, or product.

Feedback

Pharmaceutical Wholesaler, Current Level of Satisfaction (Customer Satisfaction Survey)

To facilitate smooth communication between drug manufacturers and pharmaceutical wholesalers, we conduct surveys to assess satisfaction with manufacturers among the heads of the sales and marketing departments of pharmaceutical wholesalers and prefectural government officials.
We evaluate such factors as the activities of those in charge of special agencies, as well as policy independence, by drug manufacturer, and present average values and distributions.

Channel Analysis

Pharmaceutical Sales Database

Medical Pharmaceutical Actual Sales Statistics This data tabulates the domestic sales (based on actual prices) of about 2,000 key products. Because these statistics are based on actual prices, it is possible to ascertain the actual sales amounts and market share. By comparing these figures against those for subsequent years, one can determine the life cycle of each product.
Super Quick Report This report presents monthly trends in pharmaceutical sales (wholesale sales level: by region and by drug manufacturer)

Pharmaceutical Distribution Database

CRECON Wholesale Market Data Having enlisted the cooperation of almost all the pharmaceutical wholesalers in Japan (about 90 companies), we provide sales data by drug manufacturer for each wholesaler and sales data by buyer segment. This makes it possible to analyze pharmaceutical distribution from various angles using various analytical reports.

Diagnostic Reagent Database

All primary wholesalers of diagnostic reagents in Japan have been surveyed directly.
That data has then been analyzed at the prefectural and national levels in an effort to show the actual distribution of diagnostic reagents in Japan.

Veterinary Drug Database

All primary wholesalers of veterinary drugs in Japan have been surveyed directly.
That data has then been analyzed at the prefectural and national levels in an effort to show the actual distribution of veterinary drugs in Japan.

Agrichemical Database

All primary wholesalers of agrichemicals in Japan have been surveyed directly.
That data has then been analyzed at the prefectural and national levels in an effort to show the actual distribution of agrichemicals in Japan.

Medicode Inc.

Provides information to the pharmaceutical industry and related industries, and builds and develops information infrastructures that can be shared within the pharmaceutical wholesale and distribution sectors.

MEDICODEMedicode Inc.

Encise Inc.

Provides pharmaceutical databases, ascertains health care and pharmaceutical demand, and provides sales and consulting solutions.

EnciseEncise Inc.